This top-down narrative of the Southern Strategy is generally believed to be the primary force that transformed Southern politics following the civil rights era. The phrase "Southern Strategy" refers primarily to "top down" narratives of the political realignment of the South which suggest that Republican leaders consciously appealed to many white Southerners' racial grievances to gain their support. By winning all of the south a presidential candidate could obtain the presidency with minimal support elsewhere. It also helped to push the Republican Party much more to the right relative to the 1950s. As the civil rights movement and dismantling of Jim Crow laws in the 1950s and 1960s visibly deepened existing racial tensions in much of the Southern United States, Republican politicians such as presidential candidate Richard Nixon and Senator Barry Goldwater developed strategies that successfully contributed to the political realignment of many white, conservative voters in the South who had traditionally supported the Democratic Party. In American politics, the Southern strategy was a Republican Party electoral strategy to increase political support among white voters in the South by appealing to racism against African Americans. The Southern United States as defined by the Census Bureau For the British strategy in the American Revolutionary War, see Southern theater of the American Revolutionary War.
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